"New" Mahindra Used Car Dealership Management System

In my brief 3 month stint in Mahindra First Choice, I lead the ideation to come up with a brand new "Dealership Management System" for existing used cars dealers.

Problem Statement

Mahindra’s existing used car dealers were not able to manage their end to end to end operations efficiently with the current solutions they had

Existing Outlet Management System does not include the details regarding the car once it is listed.
Important details pertaining to the cars procurement and sales is not available in it
Non availability of indicative price lists for sales personnel’s ready reference
Car’s history, refurb history, upkeep diary not available

On the other hand the Leads mobile app was insufficient. It did not capture all the information regarding the lead and their choices once the experience is taken up offline in the stores

Leads full info does not exist
Leads current car details not available
Leads profile does not include interested cars/general budget /usecase for a car

More importantly, dealers have to deal with data in multiple systems like OMS, Lead app, internal excel sheets and whatsapp. This leads to

Inefficient Management of key business data
Struggles to consolidate data and derive insights for
- Measuring Dealership performance
- Measuring sales personnel efficiency

Lastly, Mahindra as a business does not have the insights into the day to day operations and business reality as the system does not have accurate and latest information.

The MVP for the New "MDMS 2.0"

Build a ground up new “Mahindra DMS”, that can reliably capture all information pertaining to the dealership. This DMS must be able to

Capture all activities and data pertaining the car/inventory
Capture all activities and data pertaining to the lead/buyer of the said inventory
Capture all the activities of the sales execs/team within the dealership
Be able to slice and data all this data in the form of relevant reports. These reports could be
- Business reports - Car statuses, Sales reporting, Refurb reporting etc etc
- Exec Reports - Conversion reporting, Follow up reporting
- Lead reports - Conversion reports, Lost reporting etc etc

DMS Wireframes .pdf

Key Features

- E2E Car Tracking
  - Manage Inventory and publishing
  - Add/Edit/Delete Inventory
  - Publish inventory
  - Manage Certification
  - Manage Sales
  - Reservation
  - Warranty
- Existing Flows
  - E2E Lead Tracking
  - Manage Leads
  - Aggregate leads from all sources
  - Add/Edit/Delete Lead
- Dealership/s
  - Administration
  - Manage Dealership personnel
  - Add/Edit/Modify role
  - Add/Edit/Modify Personnel
  - Assign roles to personnel
- Roles and Permissions
  - Reporting
  - Business Reporting
  - Lead Reporting
- Future considerations
  - Pre-procurement Flows
  - Accounting flows and integrations
  - Privacy

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