In my tenure I led the outside meeting app experiences for end-users & IT admin personas across the entire suite of Bluejeans products & services, encompassing meetings, events, telehealth, messaging, & rooms. As a PM, I improved a  range of internal & customer-facing tools, enabling enterprise admins, internal support, & end users to efficiently manage features, settings & monitor product usage. 

These included 

• The end user web-account where users could schedule meetings/events, view recordings 

• The admin interface for management the enterprise account, features and user settings 

• The admin interface for monitoring usage and platform performance called "Command Center" 

• The internal customer facing org interface & super set of "Command Center" called "Indigo"  

For the end users , 

• Improved sign up & first time onboarding experiences, resulting in quicker sign up to meeting conversion. 

  • • • End users could now set up their own password instead of getting started with a mailed password that would have to be reset on first use. 

      • Provided a guided onboarding for users to 

        • • completely set up their profile so as to not miss key info,

          • Understand the difference between one-time meeting links and recurring personal meeting link

• Scaled the platform experience to support all new features introduced in the platform during my tenure.  These included 

  • • • • • Ability to set up a poll while scheduling a meeting 

          • Ability to invite interpreters for multi-language meetings 

          • Ability to set up custom consent forms for organisations providing tele-health

          • Ability to set up recurring meetings and break out sessions while in meeting 

• Led the integration of meetings into platforms such as Salesforce, Genesys, & Schoology

For Admins 

• Improved command center efficiency by introducing new dashboards to monitor usage & adoption of new features. 

• Scaled & Revamped the entire Admin experience for more efficient organisational admin control.

  • • • • Ability to add one-off contractual users outside of the organisations Active user Directory for a limited time in SSO enabled organisations 

        • User groups and roles for easier admin control over the entire organisation 

        • Introduced user level plans so that organizations could choose amongst multiple plans & admins could assign individual plans to end users

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• Pioneered a concept of “M-score” to objectively assess platform performance against perceived meeting quality by participants . Admins could monitor and report the M-score in their monthly reporting against the quality scores coming from the actaul participants 

Overall for the platform , from a business, UX, engineering and scalability point of view

• Benchmarked performance using Google Lighthouse reports, more than doubled performance scores to 80+/100 by focussing on tech upgrades, performance, accessibility & best practices. 

• Reduced costs of analytics backend by up to 80% by building new APIs, & streamlined data collection & reporting.

• Bolstered retention & expanded acquisition funnel by introducing “User level” & “Freemium” pricing model 

  • • • 4000+ new users signed-up Month on Month (Mar’23-Oct’23) 

      • Helped retain multiple churning enterprise accounts by expanding the “Freemium” concept to enterprises